Marketing for the thriller

Marketing plays a huge role in producing a movie, the more people you get to watch your film the better the revenue will be if it becomes a block buster hit, it's also important to maintain a budget as going over the amount you have is a common mistake made by most production companies and this leads to debt. 

 

The key to making someone want to watch your film, is making the perfect trailer for it to be advertised, without any visuals of your movie, it'd be impossible for the target audience of that production company to even become remotely excited without it already being a known series already, and as this will be my first film just writing text will not be enough.

 

One of the best resources for advertisement is commonly not looked upon as being useful, because of the amount of other videos on the streaming service but YouTube being the largest streaming service in the world is the perfect place for any start up movie producers as it is free. meaning that the only thing needed to publish your movie for advertisement is a YouTube account. 

 

Another popular service for those not willing to spend money is kick starter this is a project driven website made entirely for those who want to build projects but don't have to money to do so. Kick starter allows users to make videos and put them up as a type of advertisement, where generous people can pledge money towards your cause as you attempt to reach your goal of money, this allows the increase of budget when trying to pay for more expensive methods of advertisement such as using billboards or television ads.

 

Possible fonts

Small details make a big difference when making a title for the film, when writing is slanted and has pointed edges this normally hints at a horror film, this may also be presented by colours of the text, which make all the difference when trying to establish what you want your audience to think, I'll provide some common examples that will present this way of thinking.

An example of horror:

Looking at this image it's easy to tell it's a horror because of the background being dark, and the text in general saying 'house of the dead' the way the font shows this is by making the edges of each letter sharp and bold to stand out, and the merge between red and black to present a type of blood in each of the letters presents this effect without the audience having to pay too much attention to this blend of colours.

Thriller movies are different from horrors in the way they present their movies, it's a more mysterious, problem solving aspect and by doing this I believe by adding the perfect background the text almost becomes transparent, and example of this may be shown by the title for the movie 'Inception' a movie all about trying to deceive others through smart ways of manipulating the brain.

As shown by the image above, the background of the maze forms the words inception by leaving spaces in the middle. This is a smart way of making a title and just shows how complex the movie is going to be even before watching it.



So here you can see a list of fonts that I believe can be suited for a thriller as they are basic but can represent a thriller:

1) This font is very thin and basic which could relate to something not being noticeable and that something is being hidden maybe (doesn't stand out like something in the footage).

2) This font is like a type writer which could relate to the footage being very dated (an old detective thriller maybe).

3) Here the font is very smart and neat which could relate to an 'inspector calls' which can show what the characters may be like in the footage (very posh and well presented which could be like another old fashioned thriller).

4) Here you can see a bold font which could tell us that the thriller could be filled with very harsh events (more action then your normal thriller) as it is making a statement of what the storyline could be).

5) Finally, you can see this font is very basic and thin yet it isn't like number 1! this font does not give away a lot about the storyline which is both good and bad as it docent give any of the type of thriller in which doesn't reveal anything but also doesn't give viewers an idea of what ma happen.
 

Editing

 

When editing in thrillers it's important that the audience gain all the emotions that the directors are trying to give them. For example the god father church scene the director shows multiple things on the screen happening at the same time whilst the main character is in the Church making him look very innocent as he's looking at his child. We as the audience know that this is not the case, as we know that he's actually organized a lot of the murders that happen throughout the scene giving a mixed amount of emotions which is achieved through the editing of the film.

As his normal personality is that of a smart and calculating man, this scene was done to perfection just to show how well prepared he is, even during innocent scenes such as this one, although killings are still happening at the same time. It's important that films are able to make good use of editing because of how it makes the movie individual from other movies of the same genre.

Barthes code

Barthes code:

 Proairetic code (action code): Proairetic code means that the actions that take place earlier throughout a film will cause a effects later on during the story such that they're almost linked of with a reason behind the event. Proairetic code allows the audience to stay interested in the film and allows them to question what will happen next, this is a good way keeping the audience entertained.

Hermeneutic code(enigma code): This code means that questions that are made through the choices of a story often to  leave the audience unanswered about questions they may have about a particular plot point, this can be used in a creative way such as in the genre of thriller where it's needed to make the audience think a little more than normal.



Animatic

Here is my groups animatic and a brief description of what's going on:

In the first few shots you can see footage of a boy in a wooded area, at which point the shots change quickly to another shot repeatidly. Then you see more shots of the boy walking and focusing on key aspects such as his chain and his shoes. After this you can see a few abstract shots to leave space between the storyline of the opening sequence. Then, you can hear sirens and can see a shot of a detective solving the mystery of what happened to the boy (previously in the video you can see someone watching the boy so it could be him). Finally you see 'The Missing' come up on the screen (this is a temporary title which i used for the  time being which could be subjected to change later on).

Treatment

The scene will open up with the protagonists walking through various locations (parks) trying to look as innocent as possible, we want this to emphasize his personal belongings (e.g. shoe) as this will be an important factor later on in the story. We also want to show the 'stalker' who will be following him through these various locations and as we have picked areas with a lot of vegetation and cover from sight, this has allowed us to use the background as a hiding place for our antagonist.

While following the protagonist we want to demonstrate concern in the character as if he knows he's being followed, without him being too cautious. When the time is right we show the 'stalker' coming closer to the protagonist and the screen will fade in to his personal belongings once again so that the audience understand that these items are important for the rest of the opening. When taken away we show the 'stalker' with an obsession by making him sniff the clothing of the protagonist this shows the stalkers sick nature and to portray this more we'll show pictures of the taken character as well. During the end of the opening we'll show the belongings again and make the 'stalker' look at them each separately but toss them to show his lack of interest, lastly in the end we'll show the body twitching to show that the protagonist is still alive and looking towards the stalker who's face will not be revealed.